Harley Moving Forward By Looking Back?
Harley-Davidson is in the throes of a rough time, but the company has a long-term plan to revitalize itself, connect with a new audience, and draw in a whole new slew of buyers. Part of that shift will be away from cruisers and towards electric bikes, like the upcoming Harley electric scooter.
I’m not opposed to Harley putting out electric bikes. I think Harley could achieve its goal of attracting a new customer base with gas-powered bikes, but if it wants to go electric, that’s fine by me.
However, I noticed it’s new electric scooter concept looks a lot like the silly minibike I race.
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