BMW Motorrad CEO Markus Flasch just did something most motorcycle executives would never do. He hopped on an uncamouflaged prototype of the upcoming R20 and rode it through a promotional video with no zebra wrap, no strategic tape, no disguise of any kind.
The video is part of a new BMW series called “The Ones Who Ride,” released on September 4. Flasch talks about riding, racing, and motorcycle culture for about ten minutes. Then the R20 appears on screen, looking far more finished than a concept bike has any right to.
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