Is Bajaj’s Massive Pulsar Refresh Too Late to Win Back Market Share?

Bajaj is preparing one of the largest product overhauls in Pulsar’s history, planning to refresh ten motorcycles across its lineup while launching two entirely new models in the crowded commuter segments by late September.

The refresh touches everything from LED lighting and updated graphics to digital instrument clusters and smartphone connectivity across the 125cc, 150cc, and higher-displacement Pulsars, signaling Bajaj’s intent to keep the brand competitive during India’s crucial festive season.

Continue reading “Is Bajaj’s Massive Pulsar Refresh Too Late to Win Back Market Share?”

Is the ZXMoto 820RR-R the Middleweight Superbike that Changes Everything?

ZXMoto’s 820RR-R is forcing traditional Japanese superbikes to take notice, and the specifications back up the posturing.

The Chinese manufacturer just showed off an 818.8cc triple-cylinder engine producing 147 horsepower and 85 newton meters of torque. That combination at around $9,980 MSRP reshapes how buyers approach middleweight supersports.

Continue reading “Is the ZXMoto 820RR-R the Middleweight Superbike that Changes Everything?”

Why Motorcyclists Are Quietly Becoming the Mental Health Mentors We All Need

I’ve noticed something the last few years. Every time someone I know is going through something rough, be it a breakup, job loss, anxiety spiral, depression, whatever, at some point they say the same thing: “I just need to get on the bike.”

And it works. Not like a magic fix. But like a reset button. Like the 30 minutes or two hours on the road does something that therapy, meditation, or a glass of wine can’t quite do.

Continue reading “Why Motorcyclists Are Quietly Becoming the Mental Health Mentors We All Need”

Does the 2026 Aprilia RS 457 GP Replica Prove Young Riders Deserve Real Sportbikes?

Aprilia just handed young riders something they’ve been waiting for: the 2026 RS 457 GP Replica, a machine that bridges the gap between affordable sportbike fun and genuine MotoGP credibility.

The standard RS 457 has already proven itself as a legitimate player in the A2 license class, and this new GP Replica variant takes that foundation and dresses it up with the imagery and hardware you’d see on Aprilia Racing’s prototype machine.

Continue reading “Does the 2026 Aprilia RS 457 GP Replica Prove Young Riders Deserve Real Sportbikes?”

Can Royal Enfield’s New 750cc Platform Reshape the Middleweight Market?

Royal Enfield is finally making its move into the middleweight class with a completely new 750cc parallel-twin platform arriving in 2027. The Continental GT-R 750 and Himalayan 750 will lead the charge, and it’s clear the British-Indian brand is serious about competing where the money actually is.

The new engine displaces 750cc by bumping up the bore of their existing 650cc parallel-twin. Early reports suggest the motor will produce somewhere between 55 and 60 horsepower, a solid bump over the 650cc’s 47 horses. Torque should climb to around 52 Nm, giving riders more grunt across the powerband where it actually matters.

Continue reading “Can Royal Enfield’s New 750cc Platform Reshape the Middleweight Market?”

Can Honda’s V3R 900 E-Compressor Redefine How We Think About Performance?

Honda just filed a design patent that signals the V3R 900 E-Compressor is moving from concept to production.

The document, published in early July after a March filing with Australia’s IP office, shows a road-ready version of the 900cc machine with mirrors, signals, reflectors, and a license plate holder. It’s the clearest look yet at how Honda plans to turn its radical electric supercharger concept into a street bike.

Continue reading “Can Honda’s V3R 900 E-Compressor Redefine How We Think About Performance?”

Is CFMoto’s V4SR-RR Superbike the Wakeup Call for Established Manufacturers?

Is CFMoto about to reshape the global superbike conversation?

The Chinese manufacturer’s V4SR-RR prototype just completed wind tunnel testing at Pininfarina’s facility in Turin, Italy. The results are sending a clear message: CFMoto is serious about claiming a place at the top table of performance motorcycling.

Continue reading “Is CFMoto’s V4SR-RR Superbike the Wakeup Call for Established Manufacturers?”

Why Did Europe’s Largest Used Motorcycle Dealer Just Collapse?

SuperBike Factory, Britain’s self-proclaimed largest used motorcycle dealer, went into administration on July 20, 2026, ceasing all trading immediately. The company ran six showrooms across the UK and sold around 15,000 used bikes annually from its flagship Macclesfield location and branches in Donington Park, Bradford, Bristol, Milton Keynes, and Crawley.

Despite reporting £83 million in revenue for 2024, the company hemorrhaged cash behind the scenes. Operating losses ballooned from £3.9 million in 2023 to £16.1 million in 2024, a jump driven partly by a £14.5 million impairment charge on subsidiary investments.

Continue reading “Why Did Europe’s Largest Used Motorcycle Dealer Just Collapse?”

Can Harley-Davidson’s Superglide and Deadwood Actually Save the Brand?

Harley just raised its 2026 sales forecast, citing stronger North American demand and positive dealer feedback on new models. The bigger question is whether affordable, customizable bikes can reverse years of market share losses.

The Milwaukee company increased its full-year guidance from 130,000-135,000 units to 133,500-138,500 units during its second-quarter earnings call. It’s a modest bump, but CEO Artie Starrs kept hammering one message: dealer health is improving.

Continue reading “Can Harley-Davidson’s Superglide and Deadwood Actually Save the Brand?”

Custom Triumph Bonneville Bobber by Tamarit

The Bonneville Bobber has always been a minimalist’s dream. Triumph’s modern take on the classic bobber aesthetic comes complete with a floating saddle, stripped-down bodywork, and an air of restraint. But what if you wanted to push it further? Spanish custom shop Tamarit took that question seriously with Miss Hyde, a build that transforms the Bobber into something far more aggressive.

The conversion starts with the bodywork. The factory’s floating saddle is replaced by a one-piece subframe that merges the seat and rear section into a single assembly. Below that, an airbox delete hides the wiring behind a chrome cover. The swingarm gets the full Tamarit treatment: heavily braced upper section, chrome plating, and speed holes to reduce weight.

Continue reading “Custom Triumph Bonneville Bobber by Tamarit”