Motorcycle Industry News | Wind Burned Eyes

This Yamaha Camera-Based Warning System Could Improve Rider Safety

In a world where motorcycles are increasingly asked to think for themselves, Yamaha’s latest idea is a curious blend of simplicity and sophistication: one camera, one brain, one big step toward smarter riding.

While Honda is off tinkering with stereo lenses and radar arrays, Yamaha’s new patent filings show it’s betting on a lone front-facing eye to do all the heavy lifting—measuring speed, trajectory, and distance with nothing but image analysis and digital smarts.

Verge Motorcycles Record Set for Distance on a Single Battery Charge

On a crisp March morning in London, Verge Motorcycles etched its name into the annals of electric motorcycling history. My guess is this Verge Motorcycles record will stand for a while.

Their TS Pro model, a marvel of Finnish engineering, embarked on a journey that would culminate in a Guinness World Record for the longest distance traveled by an electric motorcycle on a single charge—310.6 kilometers, to be precise.

Harley Shareholders Demand Changes In Order to Save the Company

Once upon a time, Harley-Davidson thundered down the American highway like a king on two wheels, its V-twin heartbeat pounding in the chest of freedom. But these days, the rumble’s echoing through corporate boardrooms instead of canyon walls.

Now comes H Partners, the second-largest of the Harley shareholders, storming the gates with a campaign that’s more rebellion than polite proposal. They want CEO Jochen Zeitz out, pronto. They’re also gunning to oust longtime board members Thomas Linebarger and Sara Levinson. According to them, Harley’s not just idling—it’s sputtering.

Piaggio Will Launch New Premium Scooters in India

India’s streets are about to get a little more stylish, a little more Italian, and a whole lot more interesting. Piaggio, the folks who brought us the Vespa’s vintage cool and the Aprilia’s racy edge, are cooking up a new range of premium scooters for the Indian market.

Only this time, they’re not just dipping a toe—they’re diving headfirst into the value end of the pool.

Harley Boardroom Drama and Resignations

Well, folks, it seems the Harley boardroom has become the latest battleground in the corporate world. Jared Dourdeville, a director representing H Partners, Harley’s second-largest shareholder, has resigned, citing “grave concerns” about the company’s direction.

In his resignation letter, Dourdeville criticized CEO Jochen Zeitz and other senior leaders for fostering a “cultural depletion” through widespread remote work policies and the departure of many experienced executives.

Jochen Zeitz Retirement: Harley-Davidson’s CEO Leaves the Company

In a move that reverberated through the corridors of Milwaukee’s iconic motorcycle manufacturer, Harley-Davidson’s CEO, Jochen Zeitz, announced his impending retirement after a five-year tenure marked by both bold strategies and formidable challenges.

Zeitz, who took the helm in 2020 amid the tumult of a global pandemic, sought to steer the venerable brand through stormy economic seas and shifting consumer landscapes.

BMW G 310 R Bids Adieu to India: A Small Bike with a Big Goodbye

Well, it’s time to pour a little high-octane coffee on the curb for a pint-sized hero. The Germans have pulled the plug on the BMW G 310 R and its adventure-minded sibling, the G 310 GS, in the Indian market.

And just like that, the little Beemers that could—twist throttle, dodge potholes, and dance through Delhi traffic—have taken their final bow.

The Kawasaki Corleo Concept Is a Hydrogen-Powered Robot Horse

In a bold leap toward futuristic mobility, the Kawasaki Corleo was unveiled, a hydrogen-powered robotic horse, slated for showcase at the Osaka-Kansai Expo on April 13, 2025.

This avant-garde concept melds Kawasaki’s prowess in motorcycles, robotics, and hydrogen technology, envisioning a personal mobility vehicle for the 2050s.

Germany Had a Fever, and the Prescription Was 5 Million Motorcycles

Germany just hit a milestone that would make any throttle jockey grin: five million motorcycles and scooters registered. That’s not just a number—it’s a love letter written in fuel, chrome, and grit.

While some countries treat motorcycles like weekend toys, Germany—and much of Europe—rides them like lifelines. Commuting through snarled cities, slicing Alpine corners, or just buzzing to the corner bakery—bikes here do it all.

Damon Motorcycles Reboots with Italian Partnership and a Broader Vision

Say “Damon Motorcycles” in a bar full of riders and you’ll hear one of three things: “Who?”, “Still around?”, or the dreaded “Isn’t that Skully 2.0?” But who had Damon Motorcycles reboots to save itself on their 2025 Bingo card? The Canadian startup with dreams of AI-laced electric motorcycles is once again trying to prove it’s more than a press release and a slick render.

This time, it’s teaming up with Italy’s seasoned Engines Engineering—yes, the same folks who once turned a Benelli into a Harley tribute bike—for something called the HyperSport Race Program. Translation: another tech demonstrator.