LiveWire Archives | Wind Burned Eyes

Harley-Davidson announced plans to take its LiveWire brand public. This means it will be the first publicly-traded electric motorcycle company in the US.

Expectations are that the move will result in $545 million in proceeds. That money will be used for development. At the same time, Harley announced the second generation LiveWire electric powertrain called Arrow.

Let’s take a closer look at these recent developments.

The Harley LiveWire whirrs instead of rumbles and it’s kind of awesome.

For the record, I’ve always believed Harley’s path back to prominence wasn’t going to be through electric bikes. I don’t think the LiveWire will save the company.

I do, however, find something alluring about how freaking weird the electric motorcycle sounds in the video above.