The roar of a V-twin, the very heartbeat of a Harley-Davidson, is a sound that has long defined a company and a culture. But now, a new voice is stepping into the choir, not from the world of engines and chrome, but from Topgolf, to turn things around.
Harley-Davidson has announced that Artie Starrs, a man known for his work at Topgolf, will be taking the helm as its new CEO. This appointment is more than just a changing of the guard; it’s a bold new direction for the Motor Company.
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