LiveWire, Harley-Davidson’s electric spinoff, just filed a trademark for a new name: Doki. Sounds playful at first — like a cartoon dog — but it’s deeper than that.
“Doki” echoes the Japanese “doki doki,” the sound of a racing heart. And make no mistake, that’s exactly what LiveWire aims to stir with this new electric scooter. But will this work?
Continue reading “The LiveWire Doki Scooter Is Coming Soon”