Are you shopping for a Ducati motorcycle and want your bike to be custom? Then the Ducati Unica program is for you.
Ducati Unica is the customization program for riders who want a unique bike straight from the factory.
This provides Ducati a way to build a stronger bond with its customers, and it allows Ducatisti to get the bike of their dreams.
Ducati Unica – A Smart Move By Ducati
If I know anything about Ducati riders it’s that they’re proud to ride a Ducati. And let’s be real, it’s for good reason. Ducati motorcycles are awesome.
Ducati Unica is the company’s way of building even stronger brand sentiment. Riders can work with designers of the Centro Stile Ducati, ensuring their design dreams come true.
Possible customizations include precious materials, exclusive finishes, special colors, and Ducati Performance accessories. This program will birth one-of-a-kind motorcycles.
Each stage of the builds will be documented and enthusiasts’ involvement will be paramount. They will have a chance to go to the facility and check on the progress of their bikes periodically, seeing how things are done first-hand.
“Design is a distinctive element of our creations. For some time we had been working on the launch of a project that would give Ducatisti the possibility of identifying themselves even more with their own bike, making it a direct expression of each person’s individual style,” said Andrea Ferraresi, Centro Stile Ducati Director. “So we created Ducati Unica, a highly exclusive program that testifies to the excellence of Made in Italy of which Ducati is a representative in the world. An exciting and unforgettable experience of customization to be experienced directly within our Centro Stile.”
This program will be available to North American riders in 2023. About one motorcycle per quarter will go through the program, so the exclusivity will be high.
