Wade Thiel

Bain Capital Bought Red Baron Group, Japan’s Biggest Motorcycle Retailer

The Red Baron Group made the dream of starting a motorcycle shop a reality back in 1972. From its humble beginnings as the Yamaha Auto Center in Japan, it grew into a behemoth with over 300 locations, nearly 2,500 employees, and a motto that sticks: “Just For Riders.” They sell new and used bikes, handle repairs, and offer parts. A one-stop shop for bikers, really.

But now, the winds of change are blowing. Red Baron’s parent company has signed an agreement to sell its majority shares to Bain Capital Private Equity, a name you might remember from its less-than-glorious history with Toys ‘R Us.

Honda Dax 125 Joins the MiniMOTO Lineup for 2025

In a world where motorcycles have grown as big and heavy as the ambitions behind them, Honda has tossed out a reminder that sometimes small is just right. The Honda Dax 125, set to hit U.S. shores for the 2025 model year, is a nod to the iconic 1969 CT70—a bike that carved out a special place in the hearts of American riders.

15 Best Cruiser Motorcycle Jackets

Here are the best motorcycle jackets for cruiser riders.

Finding the best cruiser motorcycle jackets can be tough, but it’s necessary. You simply need a good jacket.

I’m an unabashed fan of cruiser motorcycles. However, I see far too many guys who ride cruisers doing so with inadequate gear. You should start with a helmet, but after that, I suggest getting a good jacket. To help you find it, I’ve put together a list of the 15 best cruiser motorcycle jackets that you should check out.

2025 Honda X-ADV Recieves Tech Updates for UK and Europe

Honda’s X-ADV, the scooter that dares to be more, just got a serious upgrade for 2025. Since its 2017 debut, this adventure scooter has made waves—especially in Europe, where over 76,000 units have hit the road.

3 Great Helmets are 50% Off

If you’re looking for a great helmet, but don’t want to spend an arm and a leg, then you need to take a look at the deals that Revzilla has right now on motorcycle helmets. These helmets are 50% off.

New Bosch Radar System Will Feature on KTM Motorcycles

Bosch is at it again, bringing cutting-edge technology to the world of motorcycles. Set to launch in 2025, their latest radar-guided Advanced Rider Assistance Systems (ARAS) will offer bikers a range of safety and convenience features, especially with KTM’s upcoming V-twin Super Adventure model. Think of it as a system that can stop your bike on a dime, tail a vehicle effortlessly, and even warn drivers that they’re tailgating too close.

Check Out the Aprilia RSV4 X ex3ma

Aprilia, a brand synonymous with racing, has always pushed the boundaries of what’s possible on two wheels, and the Aprilia RSV4 X ex3ma is its most extreme creation yet.

10 Best Cruiser Motorcycle Helmets

If you’re on the hunt for the best cruiser motorcycle helmets you’ll find there are a lot of contenders. And for good reason, there are simply tons of great options out there these days.

Confirmed: Yamaha V4 Is the Future

It was speculated not long ago, and now the truth is out. Yamaha will drop its crossplane engine found in the R1 and develop a V4. Well, it’s already doing it. This is both good news and bad. Good, in that Yamaha will now be able to compete better. Bad, in that the death of the old engine hurts.

An Updated Honda Rebel 1100 Could Come Our Way for 2025

According to some new documents coming out of Germany, the Honda Rebel 1100 could receive an update for 2025, but there’s no word yet on whether this is just a Euro5+ update or if it’s actually a new model for Team Red.