MV Agusta Update: A New Chapter Is Coming

MV Agusta superveloce 1000 Serie Oro gas tank

MV Agusta, a name that resonates with the rumble of grand machines and the whispers of history, is charting a fresh course.

After a period under Pierer Mobility (which is KTM), the Italian marque has returned to the full ownership of the Sardarov family, reclaiming its independent spirit. Now I have an MV Agusta Update

The Future of MV Agusta

This shift marks a pivotal moment, as the design department, the very heart of the brand’s aesthetic, is returning to its roots in Schiranna, Italy.

The factory floor itself is undergoing a transformation, not for radical change, but for refinement. The goal is a more efficient flow, a smoother rhythm to bring these exquisite motorcycles to life.

While the loyal network of dealers will continue to serve riders, MV Agusta is branching out, establishing its own regional offices. This move aims to foster a closer connection with its global clientele, ensuring that the passion for the brand is felt from the factory gates to the open road.

MV Agusta superveloce 1000 Serie Oro
Image from MV Agusta

A new logistics partnership is also on the horizon, promising to accelerate the delivery of crucial parts worldwide. This is about more than just speed; it’s about ensuring that every MV Agusta, wherever it may roam, remains a vibrant, living machine.

Looking ahead to 2026 and beyond, the company is preparing a comprehensive overhaul of its entire product line.

This isn’t just a refresh, but an expansion, a venture into uncharted segments, inviting new riders to experience the unique allure of MV Agusta. It’s a journey into the future, built on the solid ground of its storied past.

Sources: MV Agusta, Top Speed, Roadracing World

Author: Wade Thiel

Wade started Wind Burned Eyes and runs it. He's always up for chatting, so feel free to reach out.

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