MV Agusta is back in the hands of the Sardarov family, with Art of Mobility S.A. reclaiming full control and officially severing ties with KTM. If you’re wondering what that means for the legendary Italian marque, the answer is simple: independence, stability, and a future shaped by its own hand.
After a banner year, MV Agusta found itself staring down a potential storm brewing at PIERER Mobility AG. Had KTM’s financial shake-up seeped into Schiranna, the results could have been catastrophic. But the Sardarovs saw the writing on the wall and moved swiftly. The result? A clean break, ensuring that MV Agusta remains untouched by KTM’s restructuring woes and stays on its own upward trajectory.
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That trajectory is no small feat. In 2024, MV Agusta sold 4,000 motorcycles—an eye-watering 116% growth over the previous year. By July, they’d already matched 2023’s total sales. Parts sales hit record highs too, with a 99% availability rate for bikes up to seven years old. In short, the house that Count Agusta built isn’t just surviving—it’s thriving.
But MV Agusta’s not just looking out for itself. With this move, it’s also throwing a protective arm around its network of suppliers and dealers, ensuring they won’t get caught in the financial crossfire of KTM’s restructuring.
Stability is the name of the game, and that means keeping business smooth for the 219 active sales points and 41 service centers worldwide—soon to grow to 270 by year’s end. The global network is expanding too, with 20 non-European importers already locked in.
And then there’s the motorcycles. The beating heart of MV Agusta remains in Varese, where product development, production, sales, marketing, and after-sales service all stay firmly in Italian hands. The next generation of bikes is already taking shape, promising innovation, exclusivity, and a commitment to the brand’s timeless motto: ‘Motorcycle Art.’
Timur Sardarov, CEO of Art of Mobility S.A., doesn’t mince words: “This is a moment of pride for all of us at MV Agusta. Regaining full control means we’re stronger and more focused than ever.
The company has been rebuilt from the ground up over the last two years, and the results speak for themselves. Our leadership team, our dealers, and our people are ready for the next chapter. My family and I are all in—this is about more than business, it’s about legacy.”
With its fate back in its own hands, MV Agusta isn’t just moving forward—it’s making damn sure it never looks back.
Source: Motorcycle.com
