Harley-Davidson is cranking the throttle on charity with the 2025 Let’s Ride Challenge – Ride for Heroes, a coast-to-coast call to the faithful. From March 28 to October 31, every mile logged brings Harley closer to a $1 million donation for those who serve—military members, veterans, and first responders.
Ride, rack up miles, check in at authorized dealers, and you just might roll home on a brand-new Harley.
Harley-Davidson’s Let’s Ride Challenge Helps Veterans and First Responders
The game is simple: ride your Harley, scan in at dealers, and watch your Rev Score climb.
Top riders in five tiers win iron ranging from a Nightster to the top-shelf CVO Road Glide. And if you’re a H.O.G. member? Extra perks, bonus points, and a potential $5,000 boost if you win.
This isn’t just about the road—it’s about riding with purpose. Harley has lined up an all-star roster of beneficiary organizations, from the Wounded Warrior Project to Rolling Thunder.
The company’s mantra for 2025? “Our Road. Our Rules. Let’s Ride.” And if that doesn’t make you want to throw a leg over and twist the grip, what will?
Visit H-Dletsride.com, get to a dealership, and start turning miles into muscle for a good cause.