In a twist of high-octane intrigue just days after the 2024 MotoGP finale in Barcelona, Harley-Davidson and MotoGP promoter Dorna announced a collaboration that has everyone guessing.
What exactly will it be? King of the Baggers racing rumbling onto the MotoGP stage, perhaps? For now, it’s all speculation. Dorna chief Carmelo Ezpeleta lauded Harley’s iconic status, particularly in the U.S., a critical market for both entities.
Harley-Davidson and MotoGP Are New Bedfellows
Jochen Zeitz, Harley’s CEO since 2020, echoed this sentiment. Racing is in the brand’s veins, he noted, tracing its roots to a 1914 racing department.
The King of the Baggers series, where Harley’s Road Glide battles Indian’s Challenger, has already captured American hearts since its debut at Laguna Seca in 2020.
Harley aims to extend this spectacle internationally, and Zeitz sees Dorna as a fitting ally. MotoGP, dominant in Europe and Asia, eyes deeper U.S. inroads.
This partnership could be mutually transformative, but notably, Indian Motorcycle is left out. The details? Fuzzy. The speculation? Fierce. When titans join forces, racing magic is inevitable, even if the specifics remain cloaked in exhaust fumes—for now.
Source: Motorsport
