India’s streets are about to get a little more stylish, a little more Italian, and a whole lot more interesting. Piaggio, the folks who brought us the Vespa’s vintage cool and the Aprilia’s racy edge, are cooking up a new range of premium scooters for the Indian market.
Only this time, they’re not just dipping a toe—they’re diving headfirst into the value end of the pool.
Piaggio Knows How to do Premium Scooters
It’s a bold move. With the current lineup of Vespa 125s and Aprilia Storms priced above ₹1.25 lakh, they’ve missed a chunk of riders who want quality without bleeding their wallets dry. But that’s changing. The new scooters are expected to land closer to the ₹1 lakh mark—affordable enough for everyday riders, fancy enough to turn a few heads at traffic lights.
What’s more, Piaggio’s not just importing chic from Italy. They’re setting up shop right in India, with plans to design and manufacture locally. That not only cuts costs but puts them in a better spot to export these machines to other parts of the world. It’s a savvy play that reads like a company getting serious about more than just style points.
While they’re still mum on the specifics—no model names, no power figures—the message is clear: Piaggio wants to be more than a niche player. They’re aiming for the masses, without losing the flair that made them famous. And if they get it right, India’s daily grind is about to get a whole lot better looking.
Sources: Bikewale, Economic Times
