Harley-Davidson recently released its Q3 2024 financial report, revealing a decline in motorcycle shipments and sales compared to the previous year. In Q3 of 2024, the company shipped 27,500 motorcycles, down 39% from the same period in 2023. Worldwide Harley motorcycle sales also dropped by 13%, with decreases in North America, Europe/Middle East/Africa (EMEA), and Asia Pacific, while Latin America saw a slight increase.
Harley’s Sales Dropped: Not What HD Was Hoping For
Notably, LiveWire EV motorcycle sales increased by 98% year on year in Q3 of 2024, selling 99 units globally. Although this represents an improvement from the 50 units sold in Q3 of 2023, it is still modest. The report does not specify the number of LiveWire versus StaCyc children’s electric bikes sold.
The data from the past two years shows a fluctuating trend in Harley-Davidson Motorcycle Shipments and Motorcycle Sales, with Q2 of 2023 being the only quarter to show a minimal increase in sales compared to the previous year. LiveWire reporting has evolved over time, with a shift from Electric Motorcycle Shipments to Electric Motorcycle Sales starting from Q1 of 2024.
The future outlook for Harley-Davidson and LiveWire remains uncertain, given the challenges facing the powersports industry. While LiveWire sales are gradually rising, questions remain about the company’s overall declining sales.
The data visualization presented in the report aims to provide a comprehensive view of the trends and performance of Harley-Davidson and LiveWire in the past two years, allowing for a better understanding of their financial standing and potential future direction.
